You can do a lot more with a custom bun holder than just print your company logo on it. Custom holders can become mini advertisements for your business, let customers know about upcoming events, or send them to your social media channels. How can you do that? Use a QR code. QR (quick response) codes are the fastest way to direct your customers to any information you want to share with them. QR codes are a common request because of their usefulness and versatility.
Printing a QR code on custom bun holders is more helpful than you might expect. Here are some suggestions for using them on your holders.
How QR Codes Work
First, let’s explain how QR codes work. We’re used to seeing them everywhere and scanning them to view restaurant menus, but how they actually work is a mystery to many people. Essentially, QR codes are black-and-white images with specific data encoded in the pattern. The black-and-white squares serve as a 2D barcode that your phone camera can read and decode, sending you to a website, app, image, or other digital content. The squares in three of the four corners of the code allow the scanner to orient the image so it can read it correctly, even if it is at an angle or upside down.
Using QR Codes on Custom Bun Holders
So now that you have a handle on what QR codes are and how they work, let’s look at some ways to use them on your bun holders. You can direct people to any website or digital content with a QR code, so there’s really no limit on your options. Here are some suggestions that have proven to be effective:
- Social media profiles: Social media is a very effective tool for connecting with current and potential customers. Are you trying to gain more Instagram followers or let people know you’re now on TikTok? Use a QR code to send them directly to that follow button.
- Website pages: If there’s a specific page on your website you want your customers to see, save them a few seconds. Rather than sending them to your homepage and then instructing them to navigate to your contact or catering page, a QR code takes customers straight to the correct URL.
- Upcoming events: Getting people to RSVP to an event can feel like pulling teeth. However, if you can direct them to a Facebook Event or Eventbrite page, they’re more likely to click “yes.” You can get the word out about your event and get a more-or-less accurate headcount.
- Partner organizations: If you’re teaming up with another local business or charity, your custom bun holders are a great way to let your customers know. A QR code can direct customers to more information about your partner organization and what you’re doing together.